Baby & Kids Expo

July 3 (Wed) – 5 (Fri), 2024
Tokyo Big Sight, Japan

Japan's largest "B-to-B" trade show for baby & kids' items gathered from all over the world.

TOP > About > Baby & Kids Expo [TOKYO and OSAKA]

The largest Baby&Kids Show in Japan

The Baby & Kids EXPO stands as Japan's largest B2B trade show within the baby and kids industry. Renowned for its international appeal, this exhibition boasts a significant presence of global brands, comprising 65% of all exhibitors. As a distinguished platform for business networking, the show facilitates invaluable connections between import brands and prospective agents, fostering lucrative partnerships within the industry.

Exhibit Products  

Baby Clothing
Maternity Apparel
Baby care producs


Visitor profile

Baby Kids store
Gift shop
Toy store
Depatment store
Stationery store



Countries of International brands in 2023

Information for exhibitors

Baby & Kids EXPO is the largest and most international trade show for Baby/Kids industry in Japan.
this is the gataway you can't miss for entering Japan/Asia market

Advantages of exhibiting

Meet 45,000 buyers from Japan & Asia

Baby & Kids EXPO is a part of LIFESTYLE Week, Japan's leading trade show.
you can expect fruitfull encounters with 45,000 buyers coming to the show!


Best show to find agents in Japan

International brands account for more than 60% in the show.Therefore, visitors come to discover new overseas brands, offering prime opportunities for your crossborder business! 


The comprehensive supports for your result!

Show management gives you the comprephesive supports for your utmost result.
*One on One advise based on Japan biz cultuer
*Booth decoration support
*Pre-show promotion

Information for visitors

Baby & Kids EXPO is Japan's largest B2B trade show for the baby and kids industry.
Known for its international appeal, 65% of exhibitors are global brands.
This show is a key platform for business networking, helping import brands connect with potential agents and form profitable partnerships.

Complete your visitor registration and get your badge!

*VIP: For those whose job titles are Manager or above.

Consisting Shows

GIFTEX - Gifts & Interior Expo

Gifts, interior goods, household goods, etc. gather from all over the world

Baby & Kids Expo

Children's clothing, educational toys, childcare goods, and all kinds of baby and kids products will be exhibited
*Held in Tokyo April & July shows only

Fashion Goods & Accessories Expo

All kinds of fashion goods such as bags, accessories and leather goods are showcased

Table & Kitchenware Expo

Various table and kitchenware such as ceramics, kitchen appliances, cutlery, etc. will be exhibited


DESIGN TOKYO it is Japan’s leading trade fair for “marketable” design products. Only the products which passed a screening by a committee will be showcased!
*Held in Tokyo July show only

Health & Beauty Goods Expo

Various health and beauty goods such as beauty appliances, and health goods will be exhibited


Stationery, paper products, and office supplies from all over the world gather for business negotiations!
*Held in Tokyo July show only

Sustainable Goods Expo

Products and materials that consider the environment and social contributions, such as eco, ethical, and fair trade, will be exhibited

Good Foods Expo

Local products, imported foods, beauty foods, gifts, etc. will gather for [Foods x Lifestyle Exhibition]

OSHIKATSU - Merch Collection Expo

Goods for live performances, color items, and OEM products that allow you to create original goods will be on display.